Objective: Publicize Mercedes Group ethos of providing each customer with a real estate solution providing both a one stop shop for all real estate needs and a friendly knowledgeable professional.
Issue: Buyers and sellers alike are not aware of The Mercedes Group and thus use other means to deliver their real estate and investment needs.
Challenge: Newly Educating customer about a new player in the Real Estate market sector in both Los Angeles and Orange Counties.
Media: Logos, banners, marketing, online and printed collateral was developed to deliver consistent aesthetics and overall feel of the brand, unifying the customers perception of the Mercedes Group.
Objective: To create an entertainment brand that could withstand the test of time both providing a foundation for the DJ that’s classic yet progressive for the music industry.
Issue: Music listeners needed to be informed about the new DJ and create a niche within the Trap/House Music Industry.
Challenge: Creating a competitive brand that was as progressive as the music and for listeners to adopt the brand at first glance.
Media: Logo design, brand guidelines, brand deck, social media ads, pop ups, develop new online store and products that fit brand scope.
Objective: Create a brand for the Surf school that molded the education of the islands oldest sport of surfing and a competitive online presence both locally and visitors to the North Shore online.
Issue: Customers and visitors to the island wanted a place to learn how to surf and paddle with a face they knew that was professional and shared a parallel with what they currently see in the action sports industry.
Challenge: Penetrating an industry that’s highly saturated with a significant online presence and island advertising collateral.
Media: Logo design, website design, online marketing and advertising deliverables, wet suite design, merchandise and apparel design, truck and van wrap design and pop up shop design + graphics.
Objective: Redesigning and reinventing the look and feel of private label brands for Kohls core business through graphic packages both in store and online.
Issue: The target demographic of middle aged men and adolescent males tend to want to buy premium graphics in which they see at upstairs retail locations but do not see the value in the reflected price.
Challenge: Creating a premium brand look that reflected the buying desires of a middle-aged male while maintaining cost efficiencies and buying quantities.
Media: Retail private label logo(s) and graphic packages for apparel both in-store and online and brand guides for consistency.
SAN DIEGO SYMPHONY
Objective: Create logo and initial template for the new young professionals program at the symphony. Evaluate the existing series package deliverables and recreate to provide customer with a better visual of the purchase program. Create web banners for concert specific events based on brand and talent guidelines.
Issue: Customers and patrons were unaware of the series programs, what they offered, and how to sign up for the packages.
Challenge: Encompassing all information onto a two-sided deliverable while keeping it legible and neat.
Media: Digital (website, social medias, ad’s) and printed collateral
ROUND THE ROCK
Objective: Publicize brand and create value for new customers. Create logo and branding guidelines for organization based on target demographic.
Issue: Customers and athletes were not aware of the competition
Challenge: Educating the target demographic on the event.
Media: Digital and printed media. Logo Design. Brand style guide.
Objective: Create new street style apparel and lifestyle brand.
Issue: Customers saw the Disney brand as childish and classic but not keeping up with current trends. Alienated new Millennial market segment.
Challenge: To get over the stigma of the classic Mickey Mouse brand and introduce millennial market to a new on-trend Disney brand.