ABOUT  me

 

I HAVE BEEN IN THE GRAPHIC DESIGN INDUSTRY FOR OVER 10 YEARS NOW, FROM STARTING MY OWN CLOTHING COMPANY IN 2005 TO DESIGNING GRAPHICS FOR ONE OF THE LARGEST CLOTHING MANUFACTURES IN NORTH AMERICA FOR MAJOR RETAILERS SUCH AS JCPENNEY, KOHLS, TARGET, WALMART, KMART, MACYS, BASS PRO SHOPS, SEARS, TILLYS, ZUMIEZ, RUE 21 AND COSTCO.  I'VE CREATED FULL GRAPHIC LINES FOR PRIVATE LABELS SUCH AS JFERRAR AT JCPENNEY AND APT.9 AT KOHL'S. MY EXPERTISE RANGES FROM GRAPHIC TREND FORECASTING TO DESIGNING BEST SELLING GRAPHICS, DEVELOPING A STYLE AND UNIQUENESS FOR EACH BRAND.  I'VE CREATED STRATEGIC BRANDING CAMPAIGNS FOR MANY CLIENTS THAT AIM TO SET THEMSELVES APART FROM THE COMPETITION WHILE TARGETING A SPECIFIC MARKET.  MANAGING A CORPORATE IDENTITY OR DEVELOPING A BRAND STRATEGY I LOOK FOR THE ELEMENTS THAT MAKE THE ORGANIZATION OR GROUP WHAT THEY ARE; THEN WHAT "OUT OF THE BOX" IDEAS CAN I BUILD A STORY AROUND THAT WILL BRING THE ULTIMATE "WOW" FACTOR TO THE PROJECT WHILE MAINTAINING THE INTEGRITY OF THE BRAND.  WORKING IN THE CREATIVE FIELD I HAVE BEEN ABLE TO DO WHAT I LOVE EVERY SINGLE DAY, BUILDING RELATIONSHIPS AND EDUCATING CLIENTS ON THE IMPORTANCE OF THE AESTHETIC OF THEIR PROJECT. TO ME WHAT THE CUSTOMERS SEE COULD MEAN THE "MAKE" OR "BREAK" OF A COMPANY'S EXISTENCE. 

FROM AN EARLY AGE I LEARNED THAT THE EVOLUTION OF ART IS JUST AS IMPORTANT AS THE ART ITSELF. I HAVE LEARNED TO CREATE ART AND DIRECTION THAT IS NOT ONLY TREND-SETTING, BUT FALLS WITHIN THE PARAMETERS OF THE TARGET MARKETS BUYING TENANCIES. UNLESS A HOBBY, THE BUSINESS OF ART FALLS UNDER WELL, A BUSINESS. AND ITS VERY IMPORTANT TO SEE THE EVOLUTION OF THE CONSUMERS BUYING POWER AND FORECAST WHERE IT WILL GO NEXT. 

INTERESTS

FOOTBALL, SNOWBOARDING, RUNNING, WORKING OUT, BUILDING ANYTHING FROM SCRATCH, WOOD WORK, DRAWING, COOKING, TRAVELING, HIKING, MOUNTAIN BIKING, GIVING BACK, HELPING OTHERS, CREATING ART, CONCEPTUALIZING

FAVORITE SHOWS ON TV

SPORTS CENTER, MONDAY NIGHT FOOTBALL, UNDERCOVER BOSS, FRAMEWORK, SHARK TANK, TECHSTARS, HOW I MADE MY MILLIONS, THROUGH THE WORMHOLE,  MILLION DOLLAR LISTING, THE PROFIT, HOW IT'S MADE, THE BIG IDEA, RESTAURANT STARTUP, HUNGRY INVESTORS, RESTAURANT STARTUP, BAR RESCUE, THE 100, HELIX, GRIMM, 12 MONKEYS, GAME OF THRONES, WALKING DEAD, THE APPRENTICE AND THE STRAIN.  

 

WORK EXPERIENCE

 

QUIVERR COLLECTIVE INC. / 2016 - CURRENT ( CARLSBAD, CA )

POSITION: ART DIRECTOR

  • LEAD AND DIRECT ALL CREATIVE FOR PROPRIETARY BRANDS ON AMAZON, INTERNALLY AND EXTERNALLY.    

  • DEVELOP ALL BRAND STRATEGIES AND POSITIONING FOR NEW PRODUCTS AND EVALUATE EXISTING ONES BASED ON THIER MARKET VIABILITY. 

  • DESIGN AND EXECUTE A WIDE RANGE OF VISUAL SOLUTIONS FOR PROPRIETARY PRODUCTS AND AGENCY BRANDS WHILE TARGETING NEW MARKETS AND CUSTOMERS. 

  • COLLABORATE AND PRESENT IN ONLINE STRATEGY MEETINGS FOR PRODUCT RELEASES. 

  • CREATE ALL ONLINE MEDIA FOR PRODUCT LAUNCH INITIATIVES WHILE MANAGING OUTSOURCED CREATIVE EFFORTS ALL WITHIN BRAND GUIDELINES AND PROJECT SCOPES.

  • EVALUATE MARKET RETAIL SPACE AND CREATE PACKAGING THAT IS INNOVATIVE, COMPETITIVE AND ENGAGING.

HYBRID APPAREL LLC. / 2008 - 2016 ( CYPRESS, CA )

 POSITION: SR. GRAPHIC ARTIST

  •  CONSULT AND CONCEPTUALIZE GRAPHIC DIRECTION WITH CREATIVE DIRECTOR USING INDUSTRY DESIGN SOFTWARE, PHOTOGRAPHY, TYPOGRAPHY AND IMAGE EDITING PRACTICES TO DEVELOP A WIDE RANGE OF VISUAL SOLUTIONS. 

  • PREPARE AND PRESENT BRANDED ASSETS, PRELIMINARY DESIGNS AND MOCK-UPS FOR PROJECTS ACCORDING TO PRESENTATION SCOPE, OBJECTIVES, SELLING REPORTS AND CLIENT REQUESTS. 

  • PREPARE FINAL LAYOUTS, SUGGEST ALTERATIONS AND MANIPULATE PHOTOS FOR PRODUCTION DESIGNS AND MEETINGS, CONFIRMING DELIVERABLES MEET EXPECTATIONS. 

  • COMPANY WIDE NOVEMBER EMPLOYEE OF THE MONTH FOR PRODUCTIVITY AND YTD PRODUCT SELL-THROUGH.

BLACK BOOK SESSIONS INC. / 2008- CURRENT ( CYPRESS, CA )

POSITION: NON-PROFIT BOARD OF DIRECTORS, COMMITTEE CHAIR

  • LEAD A TEAM OF UP TO 11 PEOPLE IN MEETING AND EXCEEDING ORGANIZATION’S OBJECTIVES, FROM DAY-TO-DAY TASK LISTS TO FULL EVENT ACTION PLANS.  

  • DEVELOP BRAND STRATEGY AND STRATEGIC ALLIANCE THROUGH CORPORATE PARTNERSHIPS.   

  • DIRECT PRINTED MEDIA TO BEST FACILITATE PARTNER OBJECTIVES WHILE PROVIDING DUAL BENEFIT TO THE ORGANIZATION.

  • LEAD AND ORGANIZE ALL MEETINGS TO STRATEGIZE TEAM EFFORTS AND UTILIZE CURRENT ASSETS TO ACHIEVE BOTH SHORT TERM AND LONG TERM GOALS.

  • BALANCE AND MAINTAIN FINANCIAL RECORDS TO PROVIDE ORGANIZATION’S SUSTAINABILITY AND GROWTH.

  • DEVELOP PROMOTION AND MEDIA TIMELINES IN ORDER TO BEST SUIT ORGANIZATION’S GOALS AND OBJECTIVES, MAINTAINING CONSISTENT WORK FLOW AND OVERALL MISSION SCOPE.

  • LEAD TEAM IN THE DEVELOPMENT OF INTERNAL AND EXTERNAL ORGANIZATIONAL ROLES.

  • MEET WITH EXECUTIVES OF PARENT SPONSOR TO DEVELOP BEST BUSINESS PRACTICES AND INSIGHT TO ENSURE THEY ARE IN-LINE WITH OVERALL OBJECTIVES AND ORGANIZATION’S DIRECTION.  

  • DEVELOP PROMOTIONAL PLAN IN LINE WITH ANNUAL CALENDAR AND STRATEGIZE EFFORTS TO GAIN COMMUNITY INVOLVEMENT AND PARTICIPATION FOR PLANNED EVENTS.        

PARTY FAVOR MUSIC / 2015 JANUARY - APRIL (SANTA ANA, CA)

POSITION: BRAND CONSULTANT / DESIGNER

  • BRANDED ARTIST AND LIKENESS. 

  • PROVIDED COMPARISON RESEARCH INSIGHT INTO MARKET AND COMPETING BRANDS.

  • DEVELOPED BRANDING GUIDELINES AND COLLATERAL.

  • CREATED GRAPHIC LINE OF APPAREL AND MERCHANDISE.

  • MET AND GUIDED PRESS CHECKS FOR MERCHANDISE AND DEVELOPMENT.

  • LED TIMELINES TO MEET DEMAND OF MARKET AND TOUR SHOWS.

  • CREATED CONCEPT CD COVERS AND VISUALS FOR BRAND.

SAN DIEGO SYMPHONY /  2014 MARCH - DECEMBER ( SAN DIEGO, CA )

POSITION: CONTRACT PROJECT(S), BRANDING CONSULTANT / LEAD DESIGNER

  • CONSULTED WITH MARKETING DEPARTMENT ON RUNNING AND UPCOMING PERFORMANCE CAMPAIGNS TO DEVELOP WEB BANNERS AND SOCIAL MEDIA GRAPHICS.

  • DEVELOPED NEW SUMMER BUYING PACKAGE COLLATERAL.

  • REDESIGNED PACKAGE COPY TO FIT TARGET DEMO THAT WAS BOTH INFORMATIVE & VISUAL.     

MERCEDES GROUP REAL ESTATE / 2012-2013 ( NEWPORT BEACH, CA )

POSITION: ART DIRECTOR / BRAND CONSULTANT

  • DEVELOPED BRANDING DIRECTION AND GUIDELINES FOR COMPANY.

  • CREATED LOGO AND PRINTED MEDIA FOR ADVERTISING AND PROMOTION.

  • DESIGNED PROPERTY BRANDED COLLATERAL.

  • MET AND EDUCATED CLIENT TEAM ON USE AND APPLICATION OF BRANDING ASSETS AND APPLICABLE LOGOS.

RASTACLAT LLC. / 2013 MAY - SEPTEMBER ( HUNTINGTON BEACH, CA )

POSITION: CONTRACT DECK DESIGNER

  • REDESIGNED COMPANY-WIDE BUYERS GUIDE FOR NEW AND EXISTING PRODUCTS.

  • DESIGNED NEW MEDIA KIT FOR COMPANY. 

  • FORMATTED AND COMPILED EXISTING/NEW PHOTOGRAPHY TO FIT COMBO GUIDE.

  • DESIGNED RETAIL SALES PROMOTION GUIDE FOR ALL RETAIL LOCATIONS NATIONWIDE.

  • MET WITH FOUNDER FOR STRATEGY MAP AND TIMELINES FOR EXECUTED COLLATERAL.  

ROUND THE ROCK PADDLE SURF COMPETITION / 2012 FEBRUARY - APRIL ( BELLEVUE, WA )

POSITION: ART DIRECTOR / BRAND CONSULTANT

  • DESIGNED LOGO AND MARKETABLE COLOR WAYS TO FIT AESTHETIC OF THE ORGANIZATION

  • CREATED ALL COLLATERAL FOR MARKETING 

  • DESIGNED LETTERHEAD, BUSINESS CARDS AND BRANDING FOR ORGANIZATION

  • DESIGNED SOCIAL MEDIA ICONS AND GRAPHICS

  • DEVELOPED LINE OF APPAREL, MERCHANDISE PACKAGE CONCEPTS AND DEVELOPMENT TIMELINES  

SUNSET SURATT SURF ACADEMY /  2010 - 2011 ( WAIALAE, HI )

POSITION: ART DIRECTOR / BRAND CONSULTANT

  • CONDUCTED CUSTOMER RESEARCH AND AESTHETIC INSIGHT ON MARKET COMPETITION AND PLACEMENT.  

  • CREATED LOGO DESIGN AND BRANDED COLLATERAL.

  • DEVELOPED WEBSITE HOMEPAGE PROTOTYPE AND WIRE FRAME/ELEMENTS.

  • DESIGNED VEHICLE WRAPS BASED ON ACADEMY BRANDING, LOGO DESIGN AND DIRECT APPLICATION FOR

  • PRINTING ASSETS ON VEHICLES.

  • MAINTAIN CUSTOMER RELATIONSHIP FOR ONGOING COLLATERAL NEEDS AND CONSULTATION.

LEVEL ENTERTAINMENT GROUP / 2010 - 2011 ( SANTA ANA, CA )

POSITION: ART DIRECTOR / BRAND CONSULTANT

  • CREATED NEW MARKETING COLLATERAL FOR UPCOMING EVENTS AND PROMOTIONS.

  • CONSULTED ON REDEVELOPMENT OF WEBSITE.

  • DEVELOPED BRANDING FOR PRIVATE LABEL CLOTHING.

SE HOTEL SAN DIEGO / 2010 - 2011 ( SAN DIEGO, CA )

POSITION:  BRAND CONSULTANT / PROGRAM DESIGNER

  • CONSULTED WITH MARKETING TEAM ON CURRENT PROMOTION TARGETS AND GRAPHIC GUIDELINES.

  • PROVIDED GRAPHIC MARKET RESEARCH ON COMPETING EVENTS AND GRAPHIC DIRECTION.

  • DEVELOPED NEW DIRECTION FOR HOTEL VISUALS AND EVENTS.

  • CREATED PROMOTIONAL EVENT GRAPHICS AND BANNERS FOR PRINT AND WEB. 

PERSONAL SKILLS

                  SELF-STARTER                      ORGANIZED                  GOAL DRIVE

                  EFFICIENT                             CREATIVE                      ORIGINAL

                  INNOVATIVE                          GENIOUS                      INSIGHTFUL

                  TEAM PLAYER                       DYNAMIC                      POSITIVE

SKILLS OF THE TRADE

                  PHOTOSHOP                           ILLUSTRATOR                 INDESIGN      

                  PHOTOGRAPHY                      EXCEL                             WORD

                  GRAPHIC DESIGN                   MOOD BOARDS             POWERPOINT

                  LAYOUT                                   TYPOGRAPHY                 TREND ANALYSIS

                  DESIGN STRATEGY                COMMUNICATION          PROBLEM SOLVING

 


IF YOU'D LIKE TO DOWNLOAD MY RESUME FOR FUTURE REFERENCE PLEASE FEEL FREE TO CLICK ON THE BUTTON BELOW. ENJOY!


 

Clients I've worked with